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How long can the sales last?

How long can the ridiculous discounts from retailers possibly last?

This final note today, wrapping up our trip to the dark side of retail. Clearly we've learned 'sale' is the name of the game this year. In stores, online. But how long can the ridiculous discounts possibly last?

David Wyss: Frankly , they could probably do this for quite a while.

David Wyss is an economist at Brown University.

Wyss: They're still making money on most of these things. Now after Christmas, they'll start dumping these things and then people will start losing money, but it's better to lose a little than a lot.

The moral of the story, then, is grab the deals while you can. Which is kind of how retail works, isn't it?

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.

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