Following movie stars all the way to the theater
How did anyone even find out about movies before Twitter?
Keeping with the tech-heavy theme of the broadcast today, there's a report out from Nielsen saying 87 percent of people on Twitter said their decision to see a movie was influenced by the site.
Plus, 65 percent of people on Twitter say they follow a film-related account. That is, specific movies, theater chains and actors.
I don't get it. I mean...I get it. But I don't get it.