Don't wash your jeans, freeze them.
A customer looks at Levi jeans hanging on display at a Levis store in 2003 in New York City. CEO, Chip Bergh, stated you can clean your jeans by freezing them rather than washing them in an interview today at Fortune's Brainstorm Green.
Two pearls of wisdom from big time corporate CEOs in the news:
Pearl number one comes from Chip Bergh. He runs Levi Strauss and Company, famous of course for its blue jeans. Mr. Bergh says that it's OK to not wash your denim garments.
He's trying to save the world. Levi's has been upfront about wanting to cut back on the water used in the making of its jeans. Bergh and Levi says you can freeze 'em, instead. Which will kill the bacteria... and the smell.
Pearl number two comes from Fiat CEO Sergio Marchionne. He's a tad upset about American rules forcing car makers to build a certain quota of battery powered electric vehicles. Speaking about the Fiat 500e, Marchionne says, "I hope you don't buy it, because every time I sell one it costs me $14,000."
So, okay. I won't.