Buying a share of your favorite athlete

INDIANAPOLIS, IN - DECEMBER 22: Arian Foster of the Houston Texans runs with the ball during the NFL against the Indianapolis Colts at Lucas Oil Stadium on December 22, 2011 in Indianapolis, Indiana.

This final note today: We've done stories every now and then about fantasy sports where you pick players and win or lose your league by how they do on the field.

But now, according to the New York Times, a company called Fantex Holdings is going to set up a stock market for professional athletesNot as in the athletes do the trading, but as in athletes are the stocks. 

For example, Arian Foster, one of the best running backs in the NFL, for the Houston Texans, is going to go public.

Fantex is gonna pay Foster $10 million, for shares in his future earnings, including contracts and endorsements.

Buyers, fans, investors -- whatever you call it -- will be able to trade shares of Mr. Foster on the exchange Fantex will set up.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, the most widely heard program on business and the economy in the country.


I agree to American Public Media's Terms and Conditions.
With Generous Support From...

Sustainability Coverage

  • The Kendeda Fund
  • Wealth & Poverty Coverage

  • The Ford Foundation