Black Friday sales aren't always the best deals

A line of customers wait for Scheels All Sports to open at 7 a.m. on 'Black Friday,' on November 25, 2011 in Fargo, N.D.

This final note, after which, I'm sad to say, your satisfaction with all the Black Friday bargains you got this morning or last night may well evaporate.

In the pages of the Wall Street Journal today I saw this: A study by the pricing research firm Decide showing a third of those doorbuster deals and amazing prices advertised by big box stores were not only available at other times of the year -- they were cheaper to boot.

So next year? Do yourself a favor and just sleep in, will ya?

About the author

Kai Ryssdal is the host and senior editor of Marketplace, the most widely heard program on business and the economy in the country.


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