Bidding adieu to Ladies' Home Journal

Ladies' Home Journal has been in print since 1883.

Ladies' Home Journal has been in print since 1883.

Today, the Meredith Corporation, which owns Ladies' Home Journal, released its quarterly earnings -- and the earnings call was as good an opportunity as any, I guess, for the company to fire everyone on the magazine's editorial staff.
 
Yes, it's time to mark the passing of yet another periodical: "Ladies' Home Journal" will no longer be published monthly. 
 
The first issue was printed in 1883. Back then, it was called "The Ladies Home Journal and Practical Housekeeper." Its slogan? "Never underestimate the power of a woman."
 
"It's not a consumer issue," a company spokesman said. "It's an advertising issue."

About the author

David Gura is a reporter for Marketplace, based in the Washington, D.C. bureau.

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