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This final note today, which is a little bit marketing and a little bit genius. And frankly, a little bit godsent.

Twitter and Starbucks launched a new partnership on Monday. It's called -- we kid you not -- @tweetacoffee.

A $5 digital gift to the recipient of your choice. You sync up your Starbucks account and your Twitter account, use the handle @tweetacoffee and the desired recipient. And you're basically there.

And remember all you fans out there. You can tweet Kai at @kairyss -- wait, never mind.

That wouldn't be cool.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, the most widely heard program on business and the economy in the country.


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