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This final note today, which is a little bit marketing and a little bit genius. And frankly, a little bit godsent.

Twitter and Starbucks launched a new partnership on Monday. It's called -- we kid you not -- @tweetacoffee.

A $5 digital gift to the recipient of your choice. You sync up your Starbucks account and your Twitter account, use the handle @tweetacoffee and the desired recipient. And you're basically there.

And remember all you fans out there. You can tweet Kai at @kairyss -- wait, never mind.

That wouldn't be cool.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.


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