Amazon's crazy-scary "anticipatory shipping"

Shipping orders go by on a conveyor belt at Amazon's San Bernardino Fulfillment Center October 29, 2013 in San Bernardino, California.

This final note about Big Data and what companies know about us.

Amazon has won a patent for what it calls "anticipatory shipping," which is just what it sounds like: It's gonna start shipping you stuff before you order it.

The Wall Street Journal says Amazon will consider previous orders, product searches, wish lists, shopping-cart contents, returns and even how long your cursor lingers on an item.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy.

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