Final Note

Amazon’s crazy-scary "anticipatory shipping"

Kai Ryssdal Jan 17, 2014
HTML EMBED:
COPY
Final Note

Amazon’s crazy-scary "anticipatory shipping"

Kai Ryssdal Jan 17, 2014
HTML EMBED:
COPY

This final note about Big Data and what companies know about us.

Amazon has won a patent for what it calls “anticipatory shipping,” which is just what it sounds like: It’s gonna start shipping you stuff before you order it.

The Wall Street Journal says Amazon will consider previous orders, product searches, wish lists, shopping-cart contents, returns and even how long your cursor lingers on an item.

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.