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Your own personal drone

Two drones in the 3DRobotics office in San Diego, Calif.

- Chau Tu / Marketplace

3DRobotics co-founder and CEO Chris Anderson putting in (off-the-shelf) batteries in a computer-controlled camera gimbal on a test jig.

- Chau Tu / Marketplace

The drones 3DRobotics work on have GPS capabilities, which help them to navigate, and cameras.

- Chau Tu / Marketplace

A drone model at 3DRobotics.

- Chau Tu / Marketplace

Kai Ryssdal (center) and Anderson get ready to fly a drone.

- Chau Tu / Marketplace

The Mission Planner is wirelessly connected to the drones. It displays the artificial horizon and a Google Maps satellite view of the parking lot space where the drones will be flown.

- Chau Tu / Marketplace

The drone hovering over the ground.

- Chau Tu / Marketplace

The drone lifted off.

- Chau Tu / Marketplace

The drone high up in the sky.

- Chau Tu / Marketplace

Kai using the Mission Planner on a tablet to fly a drone.

- Chau Tu / Marketplace

Anderson showing Kai a model of how small drones can be.

- Chau Tu / Marketplace

3DRobotics' main factory is in Tijuana, Mexico, but the San Diego does have a small production area (seen here) for testing new products.

- Chau Tu / Marketplace

In the electronics manufacturing pod, Anderson shows off a stencil of a circuit board.

- Chau Tu / Marketplace

A 3D printer at 3DRobotics, which is used for prototyping.

- Chau Tu / Marketplace

More batteries for drones.

- Chau Tu / Marketplace

A drone glider on the wall in the 3DRobotics office.

- Chau Tu / Marketplace

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If you go back and the read the congressional record for yesterday’s session of the U.S. Senate, you’ll see the word "drone" mentioned 489 times. Sen. Rand Paul held the floor for almost 13 hours yesterday, filibustering President Obama’s nomination of John Brennan to run the CIA.

Brennan was confirmed, but Sen. Paul was questioning how the administration uses drones, specifically against Americans. It was a debate about the military use of drone technology but there is a small and growing civilian market in drones.

No jet engines. No hellfire missiles.

So far, just cameras mounted on a thing that looks like an Erector Set with small rotors on top. About the size of the top of a small coffee table. You can get an idea of what these civilian drones look like by clicking through the slide show above.

“Ten years ago, this was unobtainable. You know, this stuff was military industrial stuff, tens of millions for each sensor and today it’s pennies and it’s in your pocket," said Chris Anderson, the CEO of the drone-making firm 3D Robotics, who was until fairly recently the editor of Wired magazine.

Anderson said his business model is simple -- “the beauty of hardware is that the business model could not be more head-slappingly obvious. You charge more than it costs. That’s it.”

The company posts their designs online and charge around $500 to $700 to purchase a pre-built drone from them. For Anderson, the future of drones is about looking beyond military use and the stigma attached to them.

“Remember the Internet used to be a military technology. Computers were invented to calculate artillery trajectory. We forget that. GPS was designed for those cruise missiles," said Anderson. He points to a tradition civilians repurposing military technologies for personal uses. “And so if we do our job right, someday, people won’t associate drone use with military because the vast majority of drones that they see will be civilian.”

And when it comes to privacy concerns, he’s not worried. “How do you feel about camera phones? These are just camera phones with wings.”

So what will fill the R&D space of 3D Robotics in 10 years? Anderson hopes that first and foremost, we’ll forget that drones used to be military. Instead, drones will be commonplace -- he likens them to a personal computer.

“We’re at the level right now where it’s clear that you can have such a thing as a personal drone, that drones can be cheap and easy," he said.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, public radio’s program on business and the economy. Follow Kai on Twitter @kairyssdal.

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Horselover Fat's picture
Horselover Fat - Mar 13, 2013

"... the beauty of hardware is that the business model could not be more head-slappingly obvious. You charge more than it costs. That’s it." I guess I've been doing it wrong all this time. I always thought it was important to have customers willing to pay for the product.

Mevlana_2013's picture
Mevlana_2013 - Mar 12, 2013

Cool stuff! Keep it up and coming guys. Can't wait to get myself a piece of these.
As for the naysayers, well, tough! you gotta live with them, one way or another.

trearick's picture
trearick - Mar 8, 2013

I am amazed by the negative responses here. I am a long time NPR listener and a satisfied customer of 3D Robotics. I fly computer controlled multirotors with GPS and HD cameras under the rules of the FAA and AMA. Most fishermen spend more money on their hobbies than I do. Really. Radio controlled model aircraft have been flying with cameras and 'falling out of the sky' for more than 40 years and nobody much complained until they confused MQ-9 Reapers carrying hellfire missiles on US sanctioned assassination missions into sovereign countries with a 1-3 lb. $200-$400 hobby multirotors built with parts from Home Depot. Really? Kai's feature may be entertaining but I am afraid it did little to inform. The comments here are largely emotional and uninformed. Beside the hobby/entertainment angle, nobody talked about the beneficial uses of 'drones' from 3D Robotics for things like environmental monitoring and research, salmon counting, search and rescue, firefighting applications, low-cost mapping, and more. Whaddaya say, Kai? Can you tell the other side of the story?

SRovo01's picture
SRovo01 - Mar 8, 2013

I can't believe that both Kai and Mr Anderson missed the response to Kai's question, "So, how's business?" The answer should have been, "They're flying off the shelves!" Unless that got edited out for some reason.

Drone-man's picture
Drone-man - Mar 8, 2013

People are so fickle and afraid. These have been around for decades you just didn't know it because the media didn't sensationalize it at the time and make everyone scared. They are called Radio controlled airplanes and helicopters and anyone could have put a camera on them just as easily. These are radio controlled multi-rotors with gps capability that still need to follow the AMA and FAA rules the main one being that they need to stay within line of site of the operator. So stop your whining and get a life.

bowrocker's picture
bowrocker - Mar 8, 2013

I thought Kai did an admirable job of hitting Anderson with the truth: this is just plain creepy. Anderson uses a classic straw-man argument to defend his idea: all technology is initially rejected. This is obviously not so; only bad, ill-designed, or creepy technology.

Anderson and his cohorts should perhaps consider moving on. This idea just might be the final straw in a coming backlash against the destruction of all privacy -- not to mention humanity -- coming from those who would saturate our lives with technology and use it to mine our personal information for their commercial gain.

DoomAndGloom's picture
DoomAndGloom - Mar 8, 2013

The concept of a drone hovering over my private property taking video is completely offensive. Negative publicity is the only kind that company deserves from PBS.

lyman43's picture
lyman43 - Mar 8, 2013

Oh, goodie: a brave new frontier for the NRA (no gummint haza rite ta keep ME from pistolizin' MY drone!)
And think of the jobs this will sponsor as the FAA burgeons to keep all these little pieces of private property from running into each other and raining down on the rest of us miserable earthlings.

Daniel K's picture
Daniel K - Mar 8, 2013
npt134@gmail.com's picture
npt134@gmail.com - Mar 8, 2013

Who pays when one of these falls on my house and family? The pilot/owner is likely on the other side of the world. Nick Thompson Pittsburgh

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