No surprise Team USA uniform was made in China

The United States team enjoys the atmosphere during the Olympic Village arrivals ahead of the London 2012 Olympics at the Olympic Park on July 26, 2012 in London, England. Commentator Rachel Weeks says U.S. clothing makers can't beat China on price but can on technological innovation.

Of course Ralph Lauren made the U.S. Olympic Team uniforms in China. Just count those blazers and berets with the little horses among the 98 percent of all clothing sold in this country that's made overseas.

For all our patriotism this Olympic year, the recent uniform dust-up seems to have done nothing to lift our collective amnesia about what globalization has done to the U.S. apparel industry.

Somewhere around 1980, other countries figured out they could make clothes more cheaply than America. Unfortunately, American manufacturers tried to outcompete their foreign rivals on price... and lost.

What we should have done all those years ago is acknowledge we couldn't compete on price. Instead, we should have upped the ante with a focus on design and quality.

Countries like Italy have always acted with the knowledge that price is not their competitive advantage. Instead, they've focused on tailor-made garments, premium fabrics, and fashion that speaks for itself.

So, what will it take for Ralph Lauren to bring our Olympic uniforms home?

For one thing, "Made in America" has got to make long term economic sense. The good news is China's cost advantage has been slipping because of rising fuel prices and higher wages among Chinese workers. We now have an unprecedented opportunity to get our business back. Quality and design will be key, but technology just might be the best trump card we've got. If we can figure out ways to bring technological innovation to the shop floor, we can boost manufacturing efficiencies. It's just one reason American-made socks are making a coming back.

We need our brightest entrepreneurs to roll up their sleeves, find what will make us stand out on the global stage, and sew it.

I've got to commend Ralph Lauren for reviving this much-needed conversation. In the meantime, let's root for Team USA -- no matter where their clothes were sewn.

About the author

Rachel Weeks is the founder and CEO of School House, a collegiate apparel in Durham, N.C.
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Yes, I have always heard that Lauren doe not have a French accent (probably because he wants to be known as an American designer).

Two comments: firstly, Ms Weeks repeatedly mispronounced the fashion deisgner's name, Mr Lauren's name is pronounced similar to 'laurel', there is no accent at the end of his name, as it is an English name; her pronunciation and that of the announcers unfortunately, come across as pretentious. Secondly, our garment industry has been largely shipped overseas due to lower labor costs and this has happened to the Paris, London and Milan industries as well; what has remained in all these fashion centers is the extremely high-end or couture work that is dependent on highly skilled dressmakers/tailors. I doubt that the uniforms for our Olympic team need to be of couture quality and cost. This is the reality of globalization.


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