3

British grocer Tesco urged to ditch Fresh & Easy

To view this content, Javascript must be enabled and Adobe Flash Player must be installed.

Get Adobe Flash player

David Brancaccio: They are these tidy, medium-sized grocery stores in places like Arizona, Nevada and California. But Britain's biggest grocery chain has now been told to ditch its Fresh & Easy stores in the U.S.

From London, Marketplace's Stephen Beard reports.


Stephen Beard: With around a third of Britain's supermarket business, Tesco has hit the ceiling here, and so it has looked for growth abroad in the U.S. and elsewhere. Over the past five years, it launched more than a 180 supermarkets in California, Nevada and Arizona. The ultimate goal was a national chain under the banner Fresh & Easy.

But the venture has proved anything but. Earnings shriveled like an old lettuce. Competition stiffened. Losses have topped more than a billion dollars. Two of Tesco's biggest investors have now called on the company to pull out of the U.S.

Fundmanager Justin Urquhart Stewart says Tesco should never have crossed the pond.

Justin Urquhart Stewart: I can't remember one British grocery or supermarket firm that's succeeded in the United States. Frankly in that style of business, we've never done terribly well ever since they started throwing our tea in the harbor.

Tesco is now under pressure to come home and focus all its energies on the U.K. business, which is profitable but flagging.

In London, I'm Stephen Beard for Marketplace.


Brancaccio: Also in grocery news, ever wonder how they make money off those bags of ice you can buy on the way out of the supermarket? They may not be making money. The Wall Street Journey reports that Reddy Ice is "ready" to file for Chapter 11 bankruptcy protection. There's talk it might some day merge with Arctic Glacier, a Canadian rival that also sought protection from creditors.

About the author

Stephen Beard is the European bureau chief and provides daily coverage of Europe’s business and economic developments for the entire Marketplace portfolio.
bizteam's picture
bizteam - Mar 1, 2013

I Love this place. I am so disappointed to hear about this. I love, love , love these stores. I am a diabetic and have grown attached to the healthy pre-cooked food items. The only complaint I had is they don't have enough stores to go around. How could they be losing money???? I just can't imagine that. I go to the one in Garden Grove a lot. This place literally has helped me keep my blood sugar under control while on the go. If it goes I will miss this store terribly. I hope they can keep it afloat through the bankruptcy protection laws in the US. Streamline, profitise and move forward, regardless what other grocery companies in the UK have done in the past. Be the exception F & E management. Hope you're reading this. :)

BrandonSD's picture
BrandonSD - Apr 11, 2012

From what I understand, some are wildly profitable...but most are not. For example, the one in my neighborhood in San Diego I've been told is one of the top 3 performing stores throughout their whole network.

valarieh's picture
valarieh - Apr 9, 2012

NOOOO ! I love Fresh & Easy, their food is fresh, no perservatives and tasty. Smaller portions to make it easy to eat without lots of left overs. Yummy unusual things. Love the english muffins, chicken already cooked, pizzas (fresh and frozen), soups, lemonades, fruit drinks, fresh produce in little bags. I even drive 20 minutes to my closest store. They were supposed to build the one in my city next summer. Please don't close!