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Credit card companies try new tactics

Credit cards

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Kai Ryssdal: Credit card companies reported their August default rates today. They were a bit sour. Capital One and Discover saw around 9 percent of their balances go bad. Bank of America topped 14 percent. It all adds up to billions of dollars in losses.

Add that to the new consumer protection laws that passed earlier this summer and plastic is in a tight spot. So card companies are trying a new interesting tactic. As Marketplace's Stacey Vanek-Smith reports.


STACEY VANEK-SMITH: You could call it a kinder gentler, generation of credit cards. Today JPMorgan Chase unveiled the Blueprint card, which doesn't charge interest for day-to-day purchases like groceries.

American Express' new ad campaign stresses the protections its cards offer.

AMERICAN EXPRESS AD: If something you recently bought with the card breaks, it can be repaired, replaced, or your account can be credited.

And Discover has a card that rewards you for paying your balance on time. That's a whole lot of virtue from an industry that made a whole lot of money on vice.

RON SHEVLIN: Credit card issuers are certainly responding to the PR issues that they're facing.

Ron Shevlin is a banking products expert at Aite Group.

SHEVLIN: It's also a bit of a play from an issuer perspective to acquire new customers and keep the ones they've got, better long-term customers.

The pay-on-time customers they used to ignore. Robert Manning is author of "Credit Card Nation." He says cash-strapped consumers who used to pay a fortune in interest are defaulting and now card companies have to coddle higher-end clients.

ROBERT MANNING: They're hoping to basically consolidate that loyalty so when the economy improves, they'll be the first customers they'll start offering new loans and new lines of credit to.

And because plastic is no longer so profitable, card companies are expanding into new businesses. Capital One has been buying up banks to become a full service financial firm. American Express just rolled out a new line of personal savings accounts.

I'm Stacey Vanek-Smith for Marketplace.

About the author

Stacey Vanek Smith is a senior reporter for Marketplace, where she covers banking, consumer finance, housing and advertising.
Alan Hutchinson's picture
Alan Hutchinson - Nov 24, 2009

On Nov. 15th, I sent a letter of complaint to Ken Stork, re our ATT/Universal Platinum Card and Citibank's increased interest rates without notification to us.

I sent copies to Senator Reid's Carson City office and was surprised to find that they had called both the Comptroller of the Currency and AT&T Universal Credit. At the latter, they talked to "Angela" who advised them "..have you (me) close the account". Of course, no response from Stork and I don't expect one. B of A at least had the courtesy to call me (we've done business with them since 1956) and advise that they would credit the increased interest rates amount back to December. I'm waiting for the next statement to make certain that I understood them correctly.

If you'd like to see my letters (2) to Citibank and Bank of America I'd be happy to send them to you if it would attract attention to these predatory vultures and to what Congress is NOT doing for its citizens.

Peter C's picture
Peter C - Sep 17, 2009

The description of the Chase Blueprint card in this story is a bit misleading. In terms of not paying interest on day-to-day (full pay) purchases, Chase's website claims that they waive the interest from the date of purchase to the payment due date for these full pay categories. Many cards already have this feature and it is called a grace period, something that Chase cards probably had before they got so fee hungry.