Cover of Sneaker Wars by Barbara Smit
great story, I've always wondered about the pronunciation issue as well. The song, btw, is "Goody Two Shoes" by Adam and the Ants.
I ran track in the 60's. Only competitive athletes wore Adi das (as Barbara pronounced it). The tv show I Spy popularized the shoe as casual wear. The weekend warriors bought the shoe and changed the pronunciation for better cachet.
Great story on the sneakers.
Once correction: it's pronounced A-didas, i.e. the emphasis on the first A, not adi-DAS as you closed your segment. Barbara got it right, though.
what was the tune played immediately after this segment, just prior to the wrap-up? thanks!
Explore Stories that share this feature's tags
AMERICAN PUBLIC MEDIA
261 S. Figueroa Street, Los Angeles, CA 90012
American Public Media's online services are supported by users like you. Contribute now…