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An ATM at a community bank.

I've been getting a lot of these solicitations from my bank about free Group Accidental Death and Dismemberment Insurance. I can get $3,000 in free coverage. Getting "free" money or protection always seems like a good idea but, I wonder what the bank is getting out of it. Is the bank taking life insurance out on me too or is there anything else I should worry about before I take this freebie?