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Weather Channel

As people check their smartphones or tablets for weather updates, the Weather Channel is looking to extend a user's time on their app or website by expanding content options.

The Weather Channel branches into 'weather adjacent' content

Oct 9, 2014
On the air since 1982, the company has to strategize for an app-driven world.
Posted In: Weather Channel, television, apps, bloomberg

Raining? Twitter wants to help sell you an umbrella

Jun 12, 2014
Twitter is teaming up with the Weather Channel to help advertisers.
Posted In: Twitter, Weather Channel, ads

Weather Channel free-for-all

Dec 27, 2013
DirecTV has launched its own weather-related TV channel right next to the Weather Channel.
Posted In: Weather Channel, directv

Just say no to 'Nemo'

Feb 8, 2013
Why we should boycott 'Nemo' and any other storm name the Weather Channel dreams up.
Posted In: blizzard, Weather Channel

Does The Weather Channel benefit from blizzards?

Feb 8, 2013
The Northeast is expected to be hammered by a winter storm of 'historic' proportions. Many are bracing for the worst, but some businesses think snowmageddon is snowtacular.
Posted In: media, weather, Weather Channel

In weather forecasting wars, opposites do attract

Jul 3, 2012
Cable's The Weather Channel seeks to bolster its forecasting credentials by acquiring Weather Underground, weather buffs' favorite source for learning which way the wind blows.
Posted In: Mergers and Acquisitions, Weather Channel, Weather Underground