viral marketing

Women’s empowerment gets a corporate boost

Jul 23, 2014
Marketers are pushing female strength to capitalize on a national movement.
Posted In: advertising, feminism, women, viral marketing

How not to get hit by a train

Jun 25, 2013
A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Posted In: marketing, viral marketing, advertising, ad campaign

Dove's viral video hit becomes most watched ad -- ever

May 20, 2013
Dove says the video has been watched over 114 million times.
Posted In: Dove, viral marketing, viral, video

The number mental health advocates want you to talk about

May 6, 2013
The folks at Mental Health America are encouraging people to complete a three-minute online screening as part of Mental Health Month.
Posted In: mental health, viral marketing

Spanish ad has a secret message only kids can see (video)

May 6, 2013
Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
Posted In: marketing, viral marketing, advertising, advertisements, children

The risks of making online ads

May 2, 2013
GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
Posted In: viral marketing, advertising, online advertising

Indebted students see their face as their fortune

Mar 29, 2012
Two British students have found a novel way to pay off their student debt: offering their faces for corporate advertising on the Internet.
Posted In: advertising, viral marketing

Cybercriminals, watch out!

Sep 3, 2010
Symantec's Norton division is all about protecting us from computer viruses. Now they're going viral, too, with this guy....
Posted In: cybercrime, hacking, rap, symantec, viral marketing