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upfronts

A State of Affairs Promo

A star-studded plea for ad money

May 12, 2014
It's TV's Upfronts Week, and networks are unveiling new offerings.
Posted In: upfronts, advertising, television

Upfront for TV networks: Build brands, loyalty

May 13, 2013
Television executives pitch advertisers on their new lineups this week in elaborate presentations called upfronts. But can the networks still compete with cable?
Posted In: Entertainment, television, upfronts

Old media battles online companies for digital ad spending

May 1, 2013
There are some unexpected newcomers to the digital video world as advertising grows. Magazine publisher Condé Nast is one of the new big names rolling out a suite of original video content.
Posted In: upfronts, television, streaming

'The Hopper' looks to deal a death-blow to commercials

May 14, 2012
A new device for DISH Network means even the very lazy can skip all the commercials in their favorite shows. Automatically. Good news for viewers now -- bad news later?
Posted In: upfronts, television, commercial

Biggest suspense from upfronts are the lineups

May 14, 2012
It's upfronts week for the television industry, when networks announce for advertisers which shows are in, on their way in and out. Networking scheduling can be a bit of a "scientific art."
Posted In: Entertainment, television, tv, upfronts

The lowdown on this season's network upfronts

May 11, 2012
Variety's Andrew Wallenstein talks about the big trends on television next fall.
Posted In: Entertainment, television, tv, upfronts

Online TV grabs for ad dollars

May 2, 2012
Online giants like Yahoo, YouTube and Hulu create original programs to lure advertising dollars away from traditional television.
Posted In: digital, advertising, online advertising, upfronts