upfronts

Upfront for TV networks: Build brands, loyalty

Interview by

May 13, 2013

Television executives pitch advertisers on their new lineups this week in elaborate presentations called upfronts. But can the networks still compete with cable?

Posted In: Entertainment, television, upfronts

Old media battles online companies for digital ad spending

Sabri Ben-Achour

May 1, 2013

There are some unexpected newcomers to the digital video world as advertising grows. Magazine publisher Condé Nast is one of the new big names rolling out a suite of original video content.

Posted In: upfronts, television, streaming

'The Hopper' looks to deal a death-blow to commercials

Jeff Horwich

May 14, 2012

A new device for DISH Network means even the very lazy can skip all the commercials in their favorite shows. Automatically. Good news for viewers now -- bad news later?

Posted In: upfronts, television, commercial

Biggest suspense from upfronts are the lineups

Adriene Hill

May 14, 2012

It's upfronts week for the television industry, when networks announce for advertisers which shows are in, on their way in and out. Networking scheduling can be a bit of a "scientific art."

Posted In: Entertainment, television, tv, upfronts