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People walk by an Under Armour store in Manhattan in 2017 in New York City.
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Under Armour is suiting up for the final frontier

Oct 17, 2019
Companies have been in the business of outfitting astronauts since the beginning of manned space flight.
Under Armour has designed the spacesuits to be worn on Virgin Galactic's planned suborbital trips. Above, the removable mission patch, unique to each mission.
Under Armour

Nike is cutting its workforce and looking toward customized shoes

Jun 15, 2017
There have been a lot of challenges lately on the playing field for the world’s leading athletic brands. The sporting goods industry, like others in the retail sector, hasn’t been robust. Nike kept growing, though, with strong sales overseas and powerful branding in performance sneakers. But lately, upstart competitor Under Armour has come on fast. […]

Can Steph Curry help Under Armour score against Nike?

Mar 22, 2016
Under Armour has seen a huge increase in basketball shoe sales.
Stephen Curry celebrates in a game against the Cleveland Cavaliers last year. 
Ezra Shaw/Getty Images

Under Armour wins big at the Masters

Apr 13, 2015
Jordan Spieth signed a 10-year endorsement deal with the brand earlier this year.

Under Armour makes its fashion move

Sep 3, 2014
Under Armour signs a supermodel as it broadens its market beyond athletes.

Under Armour's speed skating #SochiFail

Feb 14, 2014
The U.S. speed skating team asks for new uniforms

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