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Twitter buys Bluefin, gets into ad tracking

Feb 8, 2013
Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
Posted In: Twitter, social media, tv, advertising

The Oreo Super Bowl tweet: 'Lightning in a bottle'

Feb 4, 2013
Oreo's use of Twitter during the Super Bowl was well played, but not easily duplicated.
Posted In: Super Bowl, Twitter

Twitter shines as lights go out at Superdome

Feb 4, 2013
A dark moment in football history is turning out to be a bright spot for social media.
Posted In: Twitter, ads, Super Bowl, Super Bowl commercials

Twitter's Vine makes porn video an 'editor's pick'

Jan 28, 2013
The new app, which allows users to post and share six-second-long videos, chose a pornographic video this morning as its Editor's Pick. Whoops.
Posted In: Vine, app, Twitter

Twitter offers new challenge: 6-second videos

Jan 25, 2013
Twitter disproved skeptics of the 140-character tweet. Will it be able to turn a profit from six-second videos? Its new service, Vine, will try.
Posted In: Vine, Twitter

Tweeting videos through the Vine; Should Skype be more like Google?

Jan 25, 2013
Twitter new acquisition, Vine, allows users to share short videos. And, privacy advocates are demanding Skype be more transparent about what data it shares with the government.
Posted In: skype, Microsoft, Google, Twitter, social media, online privacy, China

Happy New Year: A proposed end to 'trolling' and your life digitally archived

Jan 1, 2013
Editor of Mashable Lance Ulanoff declares the end of online anonymous bullying, and imagining a digital archive of all our internet activity.
Posted In: trolling, online bullying, Internet Archive, Twitter

Social media impostors make real money

Dec 31, 2012
Author Philip Roth's recent tweets were fake, but some celebrity spoofs have turned into profitable ventures.
Posted In: Twitter

Using Twitter to summon emergency help

Dec 18, 2012
On the face of it, it sounds crazy: Your house or apartment is on fire, and rather than phoning the emergency services, you tweet them. But that is what the London Fire Brigade is mulling over.
Posted In: Britain, Twitter, fire, emergency

Predicting a Google antitrust settlement, and creating a Twitter truth-o-meter

Dec 18, 2012
A settlement between Google and the FTC may be in the tech company's favor, and a project by IT academics aims to separate the truth from rumors on social media during catastrophic events.
Posted In: antitrust, Google, Twitter, Newtown

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