tour de france

It's all in a cycling team name

Jul 23, 2013
To attract the interest of more casual viewers, the business of cycling may have to change -- specifically the way cycling teams are named and are able to engage with fans.
Posted In: tour de france, cycling, Sports, sponsorship

How the Tour de France might keep us watching

Jul 5, 2013
Will the Tour lose viewers after seven-time winner Lance Armstrong admitted to widespread doping last year?
Posted In: France, tour de france, lance armstrong, Sports

Lance Armstrong ends fight against doping charges

Aug 24, 2012
The seven-time Tour de France champion will lose his titles. But he and sponsors are betting his brand will endure.
Posted In: lance armstrong, tour de france