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Upfront for TV networks: Build brands, loyalty

May 13, 2013
Television executives pitch advertisers on their new lineups this week in elaborate presentations called upfronts. But can the networks still compete with cable?
Posted In: Entertainment, television, upfronts

The app that blocks TV spoilers on Twitter, and its teenage developer

May 10, 2013
Jennie Lamere just turned 18. Between classes and college applications, she developed an app to block the live tweets that were spoiling her favorite shows.
Posted In: app, television, social media

Turning the world on with her smile: A look at 'The Mary Tyler Moore Show'

May 6, 2013
In her new book, Jennifer Keishin Armstrong takes a look at Mary Richards and the rest of the gang from the WJM newsroom and the real-life people behind the "Mary Tyler Moore Show."
Posted In: Entertainment, television, women, mary tyler moore

The value of a laugh track

May 6, 2013
Can adding canned laughter make a sitcom more popular than one without the assist? As old-fashioned as laugh tracks seem, they're still a valuable element of successful TV comedies.
Posted In: television, USA network

Old media battles online companies for digital ad spending

May 1, 2013
There are some unexpected newcomers to the digital video world as advertising grows. Magazine publisher Condé Nast is one of the new big names rolling out a suite of original video content.
Posted In: upfronts, television, streaming

Soap operas get a new lease on life online

Apr 29, 2013
'All My Children' and 'One Life to Live' are going online only starting Monday -- as the first offerings of 'The Online Network', an ad-supported outlet for first-run entertainment delivered online.
Posted In: television, soap operas, online, Internet

Is Amazon about to do to TVs what it did to bookstores?

Apr 25, 2013
Amazon is coming out with its own media box for TVs, according to Bloomberg Businessweek. The device would compete with Apple TV, Roku, and possibly cable and satellite companies.
Posted In: Amazon, television, cable TV, netflix

Netflix adds two million U.S. subscribers

Apr 23, 2013
Netflix added two million U.S. subscribers to its streaming video service in the first quarter of this year. Analysts say that the company is making its mark with original programming.
Posted In: netflix, television

Twitter edges closer to TV with advertising deal

Apr 23, 2013
Twitter and Starcom, sitting in a tree...bringing more advertising to your newsfeed. More on how the deal brings Twitter ever so closer to television.
Posted In: Twitter, television, starcom, advertising, social media

Is reality TV running out of steam?

Apr 22, 2013
Today Dutch group Mars One is set to announce details about its plan to fund a human colony on Mars -- by turning the process into a reality TV show. Is the once fast-growing, profitable reality TV machine -- here on Earth -- sputtering?
Posted In: reality tv, television, media

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