Super Bowl

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How much TV money does March Madness make?

Mar 21, 2013
The N.C.A.A. men's basketball tournament begins this week. Last year, the tournament earned its highest TV ratings in 18 years, while taking in more than $1 billion in revenue from ads. But Stephen Dubner of Freakonomics Radio wondered if CBS and Turner aren't making enough.
Posted In: NCAA, March Madness, business of sports, Super Bowl, Super Bowl commercials
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The Oreo Super Bowl tweet: 'Lightning in a bottle'

Feb 4, 2013
Oreo's use of Twitter during the Super Bowl was well played, but not easily duplicated.
Posted In: Super Bowl, Twitter
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Twitter shines as lights go out at Superdome

Feb 4, 2013
A dark moment in football history is turning out to be a bright spot for social media.
Posted In: Twitter, ads, Super Bowl, Super Bowl commercials
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The Super Bowl: Pizza's biggest payday of the year

Feb 1, 2013
Domino's Pizza expects to sell over 11 million slices of pizza on Superbowl Sunday. What do stores do to prepare for this? David Lazarus went to a Domino's to take a look.
Posted In: Domino's, pizza, Super Bowl
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Super Bowl ad flops

Feb 1, 2013
Even if you don't actually watch the Super Bowl game, everyone watches the Super Bowl ads. And that means big opportunity for T.V. advertisers: a memorable Super Bowl commercial can either make -- or break -- a brand.
Posted In: Super Bowl, Super Bowl commercials
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Place your Marketplace prop bets

Jan 31, 2013
Gamblers don't just bet on who will win the Super Bowl, bookmakers also collect proposition bets for the game, wagering on things like how Beyonce will style her hair during the halftime show. Those bets don't have to be limited to sports -- for instance: How many times will Kai Ryssdal say "Marketplace" on Friday's show? Place your bets now.
Posted In: Super Bowl
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Super Bowl tickets, at deep discount

Jan 31, 2013
There's still time to score tickets to this Sunday's Super Bowl. And this year, you're in luck: Ticket prices have gone down, way down -- to a relatively low $1,000.
Posted In: Super Bowl, Ravens, 49ers
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PODCAST: Super Bowl tickets at deep discount and a U.S. technology now in Chinese hands

Jan 31, 2013
Super Bowl tickets for sale at -- relatively -- low prices and a Chinese firm is approved to buy a U.S. electric car battery company.
Posted In: podcast, Super Bowl
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So, do Super Bowl ads really work?

Jan 29, 2013
What's the return on investment from a $4 million Super Bowl ad buy?
Posted In: Super Bowl commercials, Super Bowl, advertising
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Super Bowl prop bets go beyond the big game to Kobe's score and Beyonce's hair

Jan 25, 2013
You can get odds on more than the score and game play during the Super Bowl. These proposition bets, or prop bets, let you wager on everything from the Super Bowl going into overtime, to Beyonce's hairstyle at halftime.
Posted In: bets, Super Bowl, Entertainment, gambling

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