Super Bowl commercials

How much TV money does March Madness make?

Mar 21, 2013
The N.C.A.A. men's basketball tournament begins this week. Last year, the tournament earned its highest TV ratings in 18 years, while taking in more than $1 billion in revenue from ads. But Stephen Dubner of Freakonomics Radio wondered if CBS and Turner aren't making enough.
Posted In: NCAA, March Madness, business of sports, Super Bowl, Super Bowl commercials

Twitter shines as lights go out at Superdome

Feb 4, 2013
A dark moment in football history is turning out to be a bright spot for social media.
Posted In: Twitter, ads, Super Bowl, Super Bowl commercials

Super Bowl ad flops

Feb 1, 2013
Even if you don't actually watch the Super Bowl game, everyone watches the Super Bowl ads. And that means big opportunity for T.V. advertisers: a memorable Super Bowl commercial can either make -- or break -- a brand.
Posted In: Super Bowl, Super Bowl commercials

So, do Super Bowl ads really work?

Jan 29, 2013
What's the return on investment from a $4 million Super Bowl ad buy?
Posted In: Super Bowl commercials, Super Bowl, advertising

Small company SodaStream bets big on Super Bowl ad

Dec 7, 2012
Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.
Posted In: Super Bowl commercials, soda, advertising