Super Bowl commercials
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How much TV money does March Madness make?
Mar 21, 2013
The N.C.A.A. men's basketball tournament begins this week. Last year, the tournament earned its highest TV ratings in 18 years, while taking in more than $1 billion in revenue from ads. But Stephen Dubner of Freakonomics Radio wondered if CBS and Turner aren't making enough.
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Twitter shines as lights go out at Superdome
Feb 4, 2013
A dark moment in football history is turning out to be a bright spot for social media.
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Super Bowl ad flops
Feb 1, 2013
Even if you don't actually watch the Super Bowl game, everyone watches the Super Bowl ads. And that means big opportunity for T.V. advertisers: a memorable Super Bowl commercial can either make -- or break -- a brand.
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So, do Super Bowl ads really work?
Jan 29, 2013
What's the return on investment from a $4 million Super Bowl ad buy?
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Small company SodaStream bets big on Super Bowl ad
Dec 7, 2012
Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.
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