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Olympic endorsement deals

Feb 10, 2006
Business of sports commentator Diana Nyad looks at which athletes are likely to get big endorsement deals out of this year's Winter Games with Scott Jagow.
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Turin v. Salt Lake

Feb 10, 2006
Can the upcoming Winter Olympics in Turin beat the Salt Lake games in ad revenue? Curt Nickisch has the answer.
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Turin, televised

Feb 10, 2006
Tonight in Turin, Italy, is the opening ceremony of the 20th Winter Olympics. The event will be broadcast worldwide via satellite, cable and Internet. As Megan Williams reports, while the city of Turin is putting on the final touches for the tourists, TV broadcasters and viewers are where the real money is.
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You say Turin, I say Torino...

Feb 9, 2006
... Let's call the whole thing off? Business of sports expert David Carter tells Lisa Napoli why we haven't been hearing much about the upcoming Winter Olympics.
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Superbowl ads

Feb 6, 2006
We probably don't have to tell you there was a football game last night. Some people actually watched the play, but then there were those of us who were more interested in the ads, such as Marketplace's Stacey Vanek Smith.
Posted In: Sports

Super Motown

Feb 3, 2006
The Motor City is hoping for a big payoff by hosting the Super Bowl this weekend. But as Ethan Lindsey reports, the take may not be as big as the NFL projects.
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The Job Files: Football Referee

Feb 3, 2006
This installment of The Job Files goes out onto the gridiron with football referee George Grieger.
Posted In: Sports

Super Detroit

Jan 26, 2006
Business of sports expert David Carter tells host Lisa Napoli what holding the Super Bowl in chilly Detroit could mean for revenues generated from this year's Big Dance.
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I want my ESPN

Jan 20, 2006
Some lawmakers are balking at "family-friendly" packages of TV programming that cable companies and others are offering, because they don't include sports channels. Stacey Vanek-Smith reports.
Posted In: Sports

Happy b-day, NCAA

Jan 6, 2006
The college athletic conference hits the century mark this weekend, and as Rachel Dornhelm reports, the organization is as much about business as it is about sports.
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