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Brazilian soccer sells

Jun 13, 2006
Six-time champion Brazil makes its debut in the 2006 World Cup today and the nation is using its prowess on the soccer field to promote trade. Paulo Prada reports from Rio de Janeiro.
Posted In: Canada, Sports

Backing team Mexico

Jun 12, 2006
Many Americans are almost defiantly indifferent to the World Cup, leaving companies to aim their soccer marketing at fans of non-US teams. No. 1 on the list: Mexico. Nate DiMeo has the story.
Posted In: Sports

Nike looks for a new pitch

Jun 9, 2006
The World Cup kicks off today in Germany. Adidas has traditionally dominated the soccer arena. But as Marketplace's Tess Vigeland reports, Nike is making a bigger push than ever to win over the sport's fans.
Posted In: Canada, Sports

World Cup ads

Jun 9, 2006
The World Cup kicks off today in Germany. Soccer's quadrennial world championship tournament is an advertising bonanza in most countries. With one notable exception. Curt Nickisch tells us why.
Posted In: Sports

US soccer headed to new heights?

Jun 8, 2006
Business of sports expert David Carter and host Mark Austin Thomas discuss how the World Cup soccer tournament could spark greater interest in US professional soccer.
Posted In: Sports

World Cup mania

Jun 2, 2006
Business of sports commentator Diana Nyad talks to host Scott Jagow about advertisers and the world's biggest sporting event.
Posted In: Canada, Sports

Losing to win. . . sort of

May 29, 2006
The Florida Marlins have one of the worst records in baseball this season. But losing might actually be a winning business strategy for the Marlins management. Ethan Lindsey explains.
Posted In: Sports

NFL Commish

May 29, 2006
Jeb Bush? Condoleeza Rice? They've both been named as possible successors to outgoing NFL Commissioner Paul Tagliabue. Ethan Lindsey takes a look at the requirements for the job.
Posted In: Sports

NFL, L.A. don't want to rush a deal

May 18, 2006
The National Football League will once again take up talks about putting a team in Los Angeles. Business-of-sports commentator Ed Derse tells host Kai Ryssdal that L.A. is a perfect market for the league, but neither side needs the other very much.
Posted In: Sports

Women's sports still struggling

May 18, 2006
As the WNBA prepares to kick off its 10th season this weekend, business of sports expert David Carter talks to host Mark Austin Thomas about the challenges faced by women's professional sports leagues.
Posted In: Sports

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