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Sports galore

Jun 22, 2006
Business of Sports expert David Carter and host Mark Austin Thomas discuss the implications of this month's sports marketing bonanza.
Posted In: Sports

Virtual soccer training

Jun 22, 2006
Australia's soccer team can advance to the next round of the World Cup tournament today with a win over Croatia. One key to the team's success so far has been a computer. Ethan Lindsey reports.
Posted In: Science, Sports

The Rocket returns

Jun 21, 2006
Roger Clemens is expected to return to the Houston Astros pitching rotation Thursday after coming out of retirement. But at 43, is he worth his $12 million contract for half a season? Ethan Lindsey reports.
Posted In: Sports

Brazilian soccer sells

Jun 13, 2006
Six-time champion Brazil makes its debut in the 2006 World Cup today and the nation is using its prowess on the soccer field to promote trade. Paulo Prada reports from Rio de Janeiro.
Posted In: Canada, Sports

Backing team Mexico

Jun 12, 2006
Many Americans are almost defiantly indifferent to the World Cup, leaving companies to aim their soccer marketing at fans of non-US teams. No. 1 on the list: Mexico. Nate DiMeo has the story.
Posted In: Sports

Nike looks for a new pitch

Jun 9, 2006
The World Cup kicks off today in Germany. Adidas has traditionally dominated the soccer arena. But as Marketplace's Tess Vigeland reports, Nike is making a bigger push than ever to win over the sport's fans.
Posted In: Canada, Sports

World Cup ads

Jun 9, 2006
The World Cup kicks off today in Germany. Soccer's quadrennial world championship tournament is an advertising bonanza in most countries. With one notable exception. Curt Nickisch tells us why.
Posted In: Sports

US soccer headed to new heights?

Jun 8, 2006
Business of sports expert David Carter and host Mark Austin Thomas discuss how the World Cup soccer tournament could spark greater interest in US professional soccer.
Posted In: Sports

World Cup mania

Jun 2, 2006
Business of sports commentator Diana Nyad talks to host Scott Jagow about advertisers and the world's biggest sporting event.
Posted In: Canada, Sports

Losing to win. . . sort of

May 29, 2006
The Florida Marlins have one of the worst records in baseball this season. But losing might actually be a winning business strategy for the Marlins management. Ethan Lindsey explains.
Posted In: Sports

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