Since launched 14 years ago, England's National Lottery has poured $7 billion into sports. And Stephen Beard reports the investment is finally paying off at the Olympics through rowing, sailing, cycling and swimming.
Olympic hurdler Liu Xiang has had to pull out of the games due to an ankle injury, and that's become a marketer's nightmare over there. Bob Moon talks to Scott Tong about what this might mean for sponsors and fans.
Full disclosure first: This is not an Olympics story. It's about a soccer team in Germany that made it to the big league, the Bundesliga. But Brett Neely reports that many Germans are not so happy with the team's success.
If you want to get into the stadium for the Olympic games, it's going to cost you plenty of yuan -- and even then, it's hard to find good seats. Scott Tong reports in order to get to the games, people are getting creative.
It's hard to go anywhere in Beijing without seeing the face of hurdler Liu Xiang on billboards, which some fear could eventually lead to the risk of overexposure. But Jamila Trindle reports that might not matter to fans.
Chinese businesses were anticipating higher numbers of foreign tourists for the Beijing Olympics, but so far the influx has fallen a bit short. Jamila Trindle reports even a rush now would fall short of previous expectations.
Chinese sportswear firm Li Ning isn't an official Olympic sponsor, but they're riding enough of a wave to make significant headway with consumers. Scott Tong reports the trick now is to keep the momentum going.