Today, the NBA champion L.A. Lakers play the Cleveland Cavaliers, which means a showdown between Kobe Bryant and Lebron James. That's given one company a chance to revive marketing that didn't work the first time. Nancy Farghalli reports.
ESPN has launched its fourth local Web site, this time in Los Angeles. And the sports network says it's just getting started. Host Bob Moon talks with the Sports Business Journal's John Ourand about why ESPN is trying to get bigger by going smaller.
The L.A. Galaxy will play in the Major League Soccer championship, marking the team's first appearance since David Beckham arrived in 2007. His tenure hasn't been perfect, but it could have a happy ending. Nancy Farghalli reports.