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Mesut Ozil of Germany raises the World Cup trophy with teammates Kevin Grosskreutz, Roman Weidenfeller, Shkodran Mustafi and Erik Durm after defeating Argentina 1-0 in extra time during the 2014 FIFA World Cup.

Will sponsors bail on the World Cup?

May 29, 2015
Advertisers consider their investments and responses amid FIFA corruption charges.
Posted In: FIFA, World Cup, sponsorship

Want to run the Iditarod? You'll need a lot of scratch

Mar 18, 2015
It costs as much as $100,000 to keep a kennel of sled dogs running year-round.
Posted In: Iditarod, business of sports, sponsorship
The College Football Playoff National Championship Trophy.

The college bowl game sponsor shuffle

Dec 23, 2014
College football's new playoff system is shaking up the game off the field too.
Posted In: college football, bowl games, sponsorship

Everything is branding: Four more weird partnerships

Oct 9, 2014
Lego and Shell are strange bedfellows, but they're far from the strangest.
Posted In: marketing, merchandising, sponsorship

Can advertisers pressure the NFL?

Sep 17, 2014
We look at the power of sponsors as more distance themselves from the NFL.
Posted In: sponsorship, NFL, Anheuser-Busch

Can advertisers pressure the NFL?

Sep 17, 2014
We look at the power of sponsors as more distance themselves from the NFL.
Posted In: sponsorship, NFL, Anheuser-Busch, American Football, advertising
Anheuser Busch

NFL gets a warning from sponsor Anheuser-Busch

Sep 16, 2014
Anheuser-Busch disapproves of the way recent NFL incidents have been handled.
Posted In: American Football, Anheuser-Busch, sponsorship

It's all in a cycling team name

Jul 23, 2013
To attract the interest of more casual viewers, the business of cycling may have to change -- specifically the way cycling teams are named and are able to engage with fans.
Posted In: tour de france, cycling, Sports, sponsorship

Name that Tube stop

Jun 3, 2013
In the U.S., corporations pay big money to put their names on sports stadiums and other venues. Now there's a proposal to rename stops on the London subway. The idea is to raise money for the subway system and reduce fares.
Posted In: London, Tube, Transportation, sponsorship, marketing

'NRA 500' NASCAR race ignites sponsorship controversy

Apr 12, 2013
This weekend, Texas Motor Speedway will host a NASCAR race -- and the name of the race is causing a bit of controversy. It's called the NRA 500, as in National Rifle Association.
Posted In: NASCAR, NRA, sponsorship, Sports, gun control

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