sponsorship

It's all in a cycling team name

Jul 23, 2013
To attract the interest of more casual viewers, the business of cycling may have to change -- specifically the way cycling teams are named and are able to engage with fans.
Posted In: tour de france, cycling, Sports, sponsorship

Name that Tube stop

Jun 3, 2013
In the U.S., corporations pay big money to put their names on sports stadiums and other venues. Now there's a proposal to rename stops on the London subway. The idea is to raise money for the subway system and reduce fares.
Posted In: London, Tube, Transportation, sponsorship, marketing

'NRA 500' NASCAR race ignites sponsorship controversy

Apr 12, 2013
This weekend, Texas Motor Speedway will host a NASCAR race -- and the name of the race is causing a bit of controversy. It's called the NRA 500, as in National Rifle Association.
Posted In: NASCAR, NRA, sponsorship, Sports, gun control

Brothel sponsors Greek soccer team

Dec 21, 2012
As local and national funding is slashed, two soccer teams in Greece are turning to some unusual sponsors to make ends meet.
Posted In: Greece, soccer, sponsorship

Legally blind, and competing in the Paralympics

Aug 29, 2012
The 2012 Paralympic Games opened in London on Wednesday. American judo athlete Myles Porter tells us what it's like to compete in world's second largest sporting competition.
Posted In: Paralympics, sponsorship, athletes, judo, blind

Marketing Olympians

Jul 20, 2012
There's glory in the winning gold, but possibly even better is for an athlete to land a well-paying sponsorship in the years leading up to and after the Olympics. But gold doesn't always mean green for athletes.
Posted In: London Olympics, business of sports, sponsorship, endorsements

Olympian priorities: Gold or green?

Jul 20, 2012
Thirty-five-year-old Olympic high jumper Jamie Nieto talks about struggling in the pursuit of gold.
Posted In: London Olympics, Jamie Nieto, high jump, Personal Finance, sponsorship, spending