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Twitter may change metrics to reflect a wider audience

Jul 18, 2014
More people interact with Twitter than just those who are signed on.
Posted In: Twitter, social media
Facebook

Yes, Facebook is sucking your soul

Jul 17, 2014
Just in case you needed social science to prove it.
Posted In: Facebook, social media, academics

Social media's new matchmakers pair users with brands

Jul 11, 2014
Big brands want to advertise on the social media accounts of people with large followings. How do they find them? Enter the matchmakers.
Posted In: social media, instagram, Vine

How much are social media followers worth?

Jul 10, 2014
Advertisers are showing interest in social media stars with modest followings.
Posted In: instagram, Vine, social media

Congress considers federal social media strategy

Jul 8, 2014
The challenges of developing a social media strategy for the US government.
Posted In: social media, Homeland Security, Congress
Faceboook

Facebook is not the only one studying your behavior

Jun 30, 2014
Why knowing so much about your feelings is key to Facebook’s success.
Posted In: Facebook, social media, advertising, Twitter, Google, Yahoo

Pinterest starts selling Pins to business

May 13, 2014
Pinterest and We Heart It start incorporating native ads.
Posted In: Pinterest, native ads, social media

Coca-Cola cancels its 'You're on. Diet Coke.' campaign

May 7, 2014
New media once again upends traditional media.
Posted In: diet coke, Coca-cola, advertising, branding, social media
LinkedIn logo

How LinkedIn is trying to stay afloat

May 1, 2014
Some of LinkedIn's money comes from corporate recruiters and member fees.
Posted In: social media, linkedin

The NYPD learns about #backlash

Apr 23, 2014
The Twitter hashtag #MyNYPD backfired spectacularly – when the public can so easily hijack your hashtag, how do you get social media right?
Posted In: social media, NYPD, McDonald's

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