smells

Would a Marketplace by any other name smell as sweet?

Jul 17, 2014
Branding is about logos and slogans, yes - but it's also about scent.
Posted In: smells, branding, ScentAir

Scented emails: gimmick or game changer?

Jun 19, 2014
Why marketing the sense of smell is hard to get right.
Posted In: email, smells, virtual reality

Ahh... The scent of alma mater...

Jun 24, 2013
Notre Dame is the latest school to market its own fragrance.
Posted In: perfume, smells, college, university, merchandising, notre dame

Smells -- coming soon to a theater near you?

May 1, 2013
Maybe you saw the ‘Google Nose’ April Fool's prank, where users clicked on 'wet dog' and sniffed their laptops to find out what it smells like. Well new smell technology is not a joke -- or not only a joke.
Posted In: smells, movies, Google

Sniffing out what money smells like

Jun 14, 2012
Does money have a unique smell? We explore the scent of fresh (and not so fresh) dollar bills and how some dogs can recognize the smell of greenbacks.
Posted In: smells, dollar, Money

Google is the best place to work in America

Jan 20, 2012
Better than where you work, apparently
Posted In: Google, smells

Curiously strong search and rescue

Sep 13, 2011
British chemists are developing a new method of finding people missing in those crucial days after a disaster. Their research has just been...
Posted In: boxes, breath, dogs, smells