slogan

Alabama rolls out a (tattered?) red carpet for companies

Oct 18, 2013
Alabama has a new campaign to lure companies and tourists to the state. But first it's asking everyone to forget what they think they know about Alabama.
Posted In: Alabama, branding, Re-branding, slogan

Michigan injects politics into tourism slogan

Jan 11, 2013
“Pure Michigan” has been a popular tourism slogan. But the state is now using it to attract businesses by touting a new law that curbs union power.
Posted In: Michigan, slogan, right-to-work

Selling a state slogan, from 'I Love New York' to 'Sweet Home Alabama'

Jan 11, 2013
Michigan's state tourism slogan "Pure Michigan" got caught in political crossfire this week. What's your state slogan? And does it best represent your state?
Posted In: states, slogan

The president is a 'betting' man

Jul 5, 2012
As President Obama's "Betting on America" tour gets underway, we ask a linguist: What does it mean to "bet" on the country?
Posted In: 2012 campaign, slogan, Barack Obama