scarcity

Pliny the Elder: A case study in scarcity marketing

Sep 18, 2014
Pliny the Elder inspires beer hunters around the world to search for just one bottle.
Posted In: beer, marketing, advertising, scarcity

No wintry grave for Cronut craze

Oct 31, 2013
A culinary lesson in scarcity, supply and demand ... and demand ... and demand, via the 'cronut.'
Posted In: cronut, Food, scarcity

How feelings of deprivation affect consumer behavior

Jan 4, 2013
A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.
Posted In: deprivation, scarcity, marketing