Re-branding
2
Is rebranding the GOP like rebranding Cheerios?
Mar 18, 2013
Republican advisers have released a plan to grow their party. Some high-profile conservatives say the GOP needs a message-makeover to be competitive. How do corporate marketers view the challenge?
3
CEO of Dow Chemical on re-branding chemistry
May 10, 2012
Andrew Liveris, CEO of Dow Chemical, talks about how the company is trying to change the images consumers have of the company and of science.
Buzzworthy
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Journalism: Practiced. Excellent interview. Thank you.
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