Re-branding
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Is rebranding the GOP like rebranding Cheerios?
Mar 18, 2013
Republican advisers have released a plan to grow their party. Some high-profile conservatives say the GOP needs a message-makeover to be competitive. How do corporate marketers view the challenge?
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CEO of Dow Chemical on re-branding chemistry
May 10, 2012
Andrew Liveris, CEO of Dow Chemical, talks about how the company is trying to change the images consumers have of the company and of science.
