Publicis Groupe

Sapient CEO and President Alan Herrick at the company's Boston headquarters.

French ad giant Publicis to buy digital firm Sapient

Nov 3, 2014
Will the ad giant's purchase of a US digital ad specialist be worth the money?
Posted In: Publicis Groupe, ad agency, Facebook, Google, sapient

Omnicom and Publicis go big to go small, digitally

Jul 29, 2013
The merger is a case of Madison Avenue trying to catch up with Silicon Valley, trying to use their size and reach to deliver small targeted markets to advertisers in real time.
Posted In: Omnicom, Publicis Groupe, advertising, Silicon Valley

Omnicom and Publicis set to tie the knot

Jul 29, 2013
The merger will bring rival accounts under the same roof -- like Coke and Pepsi. And that could lead to a shake up in global advertising business.
Posted In: advertising, Omnicom, Publicis Groupe, merger

Is Madison Ave. living it up like Don Draper?

Jul 18, 2013
As the advertising industry embraces the Internet, it still depends on an older technology to deliver results.
Posted In: advertising, Omnicom, Publicis Groupe, Earnings