packaging
1
Budweiser ties one on to boost sales
by
May 6, 2013
Bud releases a new can today shaped like a bow-tie and tests the theory that packaging alone can pay off.
2
How packaging impacts what beverages we buy
Interview by
Sep 24, 2012
A familiar scenario: You're thirsty. You walk into the store to buy something to drink. But you're not exactly sure what you want, and you're inundated with choices.
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