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Virus shines light on 'click fraud'

Jul 9, 2012
An estimated 45,000 people in the U.S. may have trouble getting online Monday because of a computer virus. Hackers replaced real ads with fake ones, a crime known as "click fraud."
Posted In: hacking, online advertising, cybercrime

Online tracking hot on our trail

Jun 18, 2012
A new study says tracking on the busiest websites has jumped dramatically compared to last year.
Posted In: cybersecurity, online advertising

Microsoft makes 'Do Not Track' the default

Jun 4, 2012
Advertisers are not amused. In the upcoming version of Windows, Internet Explorer will have its "Do Not Track" feature turned on by default. Goodbye creepy ads that seem to follow you around -- hello, more generic ads for great deals on car insurance?
Posted In: Microsoft, web tracking, do not track, tracking, browsers, internet explorer, online advertising, QR code, health care

Online TV grabs for ad dollars

May 2, 2012
Online giants like Yahoo, YouTube and Hulu create original programs to lure advertising dollars away from traditional television.
Posted In: digital, advertising, online advertising, upfronts

Tracking ad consumption online and off

Mar 20, 2012
Nielsen's new cross-platform service brings together two worlds - TV and online - and gives advertisers a better sense of who's watching.
Posted In: advertising, online advertising, nielsen

How much is your online data worth?

Feb 23, 2012
The White House is proposing new online privacy rules. But one analyst tells us, advertisers aren't all that interested in who you really are.
Posted In: online advertising, online, web privacy, digital life, marketing

How Google searches are leading economic indicators

Jan 30, 2012
Behavioral economist Sendhil Mullainathan discusses how data from your online searches can help not just advertisers, but also economists in researching the state of the economy.
Posted In: online advertising, Google, leading economic indicators

Online users don't like to be tracked

Dec 23, 2010
This final note today, a comment on the value of being left alone, or at least not being observed while you're online....
Posted In: Gallup, Internet, online advertising

MIDDAY UPDATE: FCC and the census

Dec 21, 2010
The first figures from the U.S. Census are out today. Eve Troeh looks at how the census population numbers will affect how federal funding will be...
Posted In: advertising, census 2010, economic indicator, General Electric, mid-day update, online advertising, water

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