online advertising
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Did targeted advertising fail Facebook advertisers?
May 29, 2013
Facebook apologizes for offensive content and advertisers have pulled out. How can advertisers really know where their ads are going?
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The risks of making online ads
May 2, 2013
GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
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The trouble with mobile
Oct 22, 2012
More people than ever can go online from their phones and tablets, but advertising hasn't caught up.
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Campaigns experiencing online ad space crunch
Aug 2, 2012
Demand for the 15- and 30-second spots that automatically play before online videos are sold out in some markets or being auctioned off at record prices in others.
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Virus shines light on 'click fraud'
Jul 9, 2012
An estimated 45,000 people in the U.S. may have trouble getting online Monday because of a computer virus. Hackers replaced real ads with fake ones, a crime known as "click fraud."
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Online tracking hot on our trail
Jun 18, 2012
A new study says tracking on the busiest websites has jumped dramatically compared to last year.
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Microsoft makes 'Do Not Track' the default
Jun 4, 2012
Advertisers are not amused. In the upcoming version of Windows, Internet Explorer will have its "Do Not Track" feature turned on by default. Goodbye creepy ads that seem to follow you around -- hello, more generic ads for great deals on car insurance?
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Online TV grabs for ad dollars
May 2, 2012
Online giants like Yahoo, YouTube and Hulu create original programs to lure advertising dollars away from traditional television.
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Tracking ad consumption online and off
Mar 20, 2012
Nielsen's new cross-platform service brings together two worlds - TV and online - and gives advertisers a better sense of who's watching.
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How much is your online data worth?
Feb 23, 2012
The White House is proposing new online privacy rules. But one analyst tells us, advertisers aren't all that interested in who you really are.
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