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Chartbeat.com offers real-time analytics for publishers and media content creators.

Advertisers can now tell if we're paying attention

Oct 16, 2014
New metrics can measure whether we are looking at and engaging with online ads.
Posted In: advertising, marketing, online advertising
A girl watches a video on youtube on a computer in Chisseaux near Tours, central France.

The Internet is not big enough for political ads

Oct 13, 2014
Whoever said 'there’s plenty of room for everyone on the Internet' was wrong.
Posted In: YouTube, Political ads, online advertising, election spending

Tribune Publishing enters the viral marketing sphere

Sep 23, 2014
The Tribune company is counting on online advertising to help its bottom line.
Posted In: newspapers, online advertising, online video

Advertisters scared as internet giants look to cut cookies out of their diets

Nov 8, 2013
The online trackers used by advertising companies may be a thing of the past.
Posted In: cookies, online advertising

Blocking TV ads: The new Whack-a-Mole?

Aug 30, 2013
A wireless Internet-connected device that can block any TV ads -- will it change television?
Posted In: TV ads, online advertising

YouTube ads are the new frontier for fraud

Aug 14, 2013
Advertising fraud now comes in video form.
Posted In: fraud, online advertising, YouTube

Fashion mags: Why mail carriers hate September

Jul 24, 2013
As fall clothing lines roll out, advertising in fashion magazines ramps up, too.
Posted In: fashion, advertising, online advertising

A new plan to fight piracy online: Take away those ad dollars

Jul 17, 2013
Content providers -- like Disney or Fox -- are now asking companies delivering online ads -- the Googles of the world -- to stop working with websites that allow illegal file sharing.
Posted In: Google, piracy, copyright, online advertising

Did targeted advertising fail Facebook advertisers?

May 29, 2013
Facebook apologizes for offensive content and advertisers have pulled out. How can advertisers really know where their ads are going?
Posted In: Facebook, advertising, online advertising

The risks of making online ads

May 2, 2013
GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
Posted In: viral marketing, advertising, online advertising

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