Olympics 2012

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How much is that Olympic medal worth?

Jul 31, 2012
The sports blog Deadspin cross-referenced current prices on precious metals exchanges with Olympic hardware.
Posted In: Olympics 2012, London Olympics

London Olympics' brand exclusion zone rankles some

Jul 27, 2012
'Brand police' on the look out for ads near Olympic Park that aren't official sponsors.
Posted In: London Olympics, Olympics 2012, Olympics

Sponsors-only zone at London Olympic zone irks some

Jul 27, 2012
Only sponsoring companies may advertise within 1 kilometer of London’s Olympic Park. Strict policing of the restriction is angering some local firms.
Posted In: London Olympics, Olympics 2012

No surprise Team USA uniform was made in China

Jul 26, 2012
U.S. clothing makers may not beat China on price, but can on technological innovation.
Posted In: Olympics 2012, China, apparel, ralph lauren

Mobile technology big at the London Olympics

Jul 26, 2012
The Olympic Games get under way tomorrow. There's a big technology and social media push this year.
Posted In: Olympics 2012, London Olympics, technology

Does hosting the Olympics ever pay off?

Jul 25, 2012
Olympic host cities get a huge windfall of tax revenues and tourist dollars, right? Freakonomics looks at the effect the games really have on a host city.
Posted In: Olympics 2012, London Olympics, Olympics

The money behind drug testing for Olympians

Jul 25, 2012
This year's games marks the first time a private company -- GlaxoSmithKline -- is aiding in the fight against athletic doping in the Olympics.
Posted In: Olympics 2012, GlaxoSmithKline, drugs, athletes

Rain or shine: Betting on the Olympics

Jul 25, 2012
The Olympics get underway later this week but the games have already started. People are betting on all things Olympic from the usual bets, like who will win certain events to less usual bets.
Posted In: Olympics 2012, London, Sports, gambling

Runner Nick Symmonds on the business of being an Olympian

Jul 25, 2012
Long-distance runner Nick Symmonds talks about why he thinks the Olympics sponsorship model is flawed.
Posted In: London Olympics, Olympics 2012

Presidential campaigns see Olympics as fertile ground for ads

Jul 24, 2012
But is there a risk negative ads will turn off viewers?
Posted In: 2012 election, London Olympics, Olympics 2012, 2012 campaign

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