Nike

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The old-school basketball shoes that stepped up endorsement deals

Dec 27, 2013
Sales of basketball shoes hit $3.7 billion dollars last year. A look back at two athletes' endorsement deals that changed the industry.
Posted In: sneakers, shoes, Nike, Converse
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Oscar Pistorius murder: Cautionary tale for sponsors?

Feb 15, 2013
Athletes are no strangers to controversy, posing dilemmas for corporate sponsors. Pistorius is the latest challenge for Nike, whose problem children have included Lance Armstrong, Tiger Woods and NFL quarterback Michael Vick.
Posted In: Nike, Olympics
2

Lance Armstrong's foundation can go on without him

Oct 17, 2012
The Lance Armstrong Foundation has rebranded itself as Livestrong, so the cyclist's doping scandal may well have little if any effect on the organization he founded to help cancer patients.
Posted In: Charity, endorsements, lance armstrong, livestrong, Nike
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Nike ends endorsement deal with Lance Armstrong

Oct 17, 2012
Nike announced this morning it has severed its endorsement deal with Lance Armstrong. The cyclist also says he is stepping down as chair of the Livestrong cancer charity he founded.
Posted In: lance armstrong, Nike
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Egyptian Olympians were wearing fake Nike gear

Jul 26, 2012
Members of Egypt's Olympic team were apparently given fake Nike gear to wear during training in London.
Posted In: Olympics, Nike
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Nike to take Joe Paterno's name off daycare facility

Jul 12, 2012
Until this morning the daycare facility at Nike headquarters near Beaverton, Ore., was officially called the Joe Paterno Child Development Center.
Posted In: joe paterno, Penn State, Nike
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The price of Olympic uniforms

Jun 21, 2012
The new track and field uniforms for this year's Olympic games were recently unveiled by Nike.
Posted In: Nike, Olympics 2012, Sports
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NFL switches over to Nike apparel

Mar 27, 2012
In one week, the NFL will start selling apparel made by Nike rather than Reebok. The sports body is trying to capitalize on the switchover.
Posted In: Sports, NFL, Nike, Reebok
1

Nike unearths the original waffle iron for shoes

Mar 1, 2011
This final note today. I'm dating myself here, but I remember when running shoes didn't have much more than waffle prints on the soles. Nike's in...
Posted In: Nike

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