More big brands team up with non-profits

Nov 9, 2015
Nike just inked a deal with an Austin non-profit to help spread its message.
Posted In: Nike, fitness, Running
Nike is doing pretty well for itself.

What's next for Nike?

Sep 24, 2015
The athletic company is taking its look to the street.
Posted In: Nike, Sports, sales, shoes

Converse unveils a revamp of the classic Chuck Taylors

Jul 24, 2015
And this time, your feet will appreciate them.
Posted In: Converse, shoes, Nike

Just sponsor it

Jul 17, 2015
Nike will pay the University of Michigan $169 million to be its athletic brand.
Posted In: Nike, university of michigan, college sports

Nike prepares for life after Phil Knight

Jul 3, 2015
The Nike founder will step down, passing on a company at the top of its global game.
Posted In: Nike, sports business, fashion
Those are LeBron James' feet sporting Nike shoes on the court this month in New Orleans.

Nike earnings: Wall Street and Sneakerheads weigh in

Dec 18, 2014
The street vs. Wall Street on Nike
Posted In: Nike, shoes, emerging markets, nike earnings
The Adidas shoes of Dwight Howard, No. 12 of the Houston Rockets, are seen during the game against the Detroit Pistons at the Toyota Center in Houston, Texas.

Nike dominates basketball shoes. Adidas wants in.

Nov 14, 2014
Thanks to the Air Jordan, Nike has over 90 percent of the basketball shoe market.
Posted In: basketball, Adidas, Nike, Air Jordans

Foot Locker profits jump, thanks to basketball and Nike

Aug 22, 2014
Basketball shoes are hot and Nike controls the sizzle .
Posted In: Nike, Running, shoes

The biggest match in the World Cup: Nike vs. Adidas

Jun 10, 2014
The World Cup is a rare opportunity to market products to the entire world.
Posted In: Nike, Adidas, World Cup, soccer

The old-school basketball shoes that stepped up endorsement deals

Dec 27, 2013
Sales of basketball shoes hit $3.7 billion dollars last year. A look back at two athletes' endorsement deals that changed the industry.
Posted In: sneakers, shoes, Nike, Converse