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 A customer stands in front of a wall of flat panel televisions at a Best Buy store in San Francisco, California.

Nielsen finds a pretty giant glitch in its ratings

Oct 10, 2014
The television ratings company has been reporting incorrect ratings for the past six months.
Posted In: nielsen, television, abc, ratings

Why advertisers care how long a show sits in your DVR

May 7, 2014
They don’t pay for your eyeballs if you watch Scandal on Day Four.
Posted In: DVR, TiVo, nielsen

Can chatter on Twitter boost TV ratings?

Oct 7, 2013
Nielsen starts measuring conversations about TV shows on the social networking site.
Posted In: Twitter, nielsen, Facebook, engagement

How to watch 'New Girl' on a phablet

Sep 20, 2013
Nielsen, the counter of all things media, will start counting TV viewership on tablets and smartphones in fall 2014.
Posted In: nielsen, netflix, streaming tv

Tweets drive TV viewership

Aug 7, 2013
Nielsen says Twitter is inspiring people to tune in and participate.
Posted In: Twitter, television, nielsen

Tracking ad consumption online and off

Mar 20, 2012
Nielsen's new cross-platform service brings together two worlds - TV and online - and gives advertisers a better sense of who's watching.
Posted In: advertising, online advertising, nielsen