NBA
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8
Why more athletes are choosing to sport eyewear
Interview with
May 30, 2012
It turns out NBA players like LeBron James don't actually need the eyeglasses to see.
0
L.A. pro teams pull postseason hat trick
by
May 17, 2012
The Lakers, the Clippers and the Kings all in the playoffs at the same time this year. That spells big money for the Staples Center and busy times for the people who transform the sports arena from a basketball court to hockey rink.
0
Linsanity sweeps America
by
Feb 15, 2012
The newfound popularity of New York Knicks player Jeremy Lin boosts business for basketball.
2
The profit boost from 'Linsanity'
Interview by
Feb 13, 2012
Jeremy Lin has risen in the last week to be a breakout star in the NBA -- in part, because of his potential to tap into the Chinese market.
0
A true holiday tradition: The NBA on Christmas
by
Dec 23, 2011
The NFL has its Thanksgiving tradition, and the NBA has Christmas. Ever wonder why?
0
Mid-day Extra: Another basketball star moves to L.A.
Interview by
Dec 15, 2011
Point guard Chris Paul is moving to Los Angeles to play for the Clippers. What can that do for his own fame, and for the team's success down the line?
0
Twitter stunt lands guy a job with his favorite team
by
Dec 13, 2011
Luckiest 23-year-old in all of Philly
0
NBA reaches tentative deal
Interview by
Nov 28, 2011
After months of deadlock, the National Basketball Association has reached a deal to begin the season on Christmas.
0
Cancelled NBA season could mean TV ratings dip
by
Nov 16, 2011
With the possibility of an NBA season looking increasingly grim, many television companies could soon feel the hurt, and need to find ways to fill the gap in their programming this winter.
1
NBA players file anti-trust lawsuit
Interview by
Nov 16, 2011
The suit looks to finally end the pro basketball lockout, but would also give the players triple the amount of their salaries for damages. The players' lawyer, David Boies, talks about the details.
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