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'Anchorman 2' marketing campaign: genius or overexposure?

Dec 5, 2013
Plus a QUIZ: Which character from Anchorman do you think should co-host with Kai?
Posted In: movies, marketing, anchorman

Why grown-ups love the Hunger Games, too

Nov 27, 2013
Thanksgiving week is always a big week for movies, which means this week will be big for the latest movie in the Hunger Games franchise.
Posted In: Hunger Games, movies, box office

When a movie flops, marketing takes the blame

Nov 1, 2013
When box-office returns are lower than expected, it's often the marketing department that bare the brunt of the punishment.
Posted In: movies, film, marketing

Can George Clooney save 3-D?

Oct 4, 2013
Sandra Bullock and George Clooney co-star in 3-D space-based film "Gravity." Grantland's Wesley Morris has his review.
Posted In: movies, 3d

Malfunctioning technology -- as seen on TV!

Sep 25, 2013
A compilation of one of our favorite TV and movie tropes -- malfunctioning technology.
Posted In: movies, tv, tropes, comedy, Tech

How close are we to a real-life 'Elysium'?

Aug 9, 2013
In anticipation of this weekend's big sci-fi epic, a look at how close we are to building a real-life space colony.
Posted In: space, movies

U.S. box office bombs, international movie gold

Aug 2, 2013
There is no exact science to figuring a movie's cache of "bomb" versus "bling" in the eyes of theatergoers.
Posted In: movies

What's behind the future of hit movies? An algorithm

Jul 19, 2013
Movie studios are starting to use big data to help figure out how to make a hit movie
Posted In: movies, big data

Why Hollywood loves sequels, adaptations and reboots

Jul 19, 2013
Blame television, blame the international audience, blame money, and blame yourselves.
Posted In: Entertainment, movies, hollywood

Sharknado 2? More like Snakes on a Plane

Jul 12, 2013
Syfy's 'Sharknado' made a splash on Twitter Thursday night, even actress Mia Farrow joined in. But when looking at the numbers the day after, the social media attention wasn't reflected in TV viewership.
Posted In: television, Twitter, movies

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