Millennial Generation

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20 things 30-year-olds should remember

Jul 30, 2013
Some humble advice from a 20-something to 30-year-olds out there.
Posted In: Millennial Generation, millennials, advice

Old Economy Steve: A meme for frustrated Millennials

May 28, 2013
The meme that voices the economic frustrations of Millennials.
Posted In: baby boomers, memes, millennials, Millennial Generation

What to eat on your artisan bike in Brooklyn? Soup!

Feb 20, 2013
Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Posted In: branding, food and drink, Millennial Generation, advertising

Millennials likely to take debt to their graves

Jan 31, 2013
A new study suggests Gen Y borrowers shows their repayment patterns don’t match up with past generations. (And that’s not a good thing.)
Posted In: credit card debt, debt, Millennial Generation

For Millenials, it's time to take charge

Sep 24, 2012
Millenials have been dealt a bad financial hand. Experts share a few tips to make it better.
Posted In: Millennial Generation

Green generation grows up

Jun 20, 2012
Many inspired by the first Rio Earth Summit 20 years ago were just kids then. Now they are leading a new generation into the fold.
Posted In: United Nations, summit, Rio, Millennial Generation, Environment

Millennials less likely to be brand loyal

May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
Posted In: branding, brand loyalty, shopping, marketing, Millennial Generation

'Boomerang Kids' are helping out financially

Mar 15, 2012
Forty percent of 18- to 24-year-olds live at home. It makes financial sense, and most kids and their parents don’t even mind.
Posted In: Millennial Generation

Generation C: A new demographic label for marketers

Feb 24, 2012
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
Posted In: advertising, marketing, Millennial Generation, Generation C

The surprising appeal of solo living

Feb 13, 2012
The idea of living alone often conveys loneliness and isolation. But with more and more Americans living alone, author Eric Klinenberg argues that solo living is both enjoyable and economically beneficial.
Posted In: living alone, Millennial Generation

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