Millennial Generation
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What to eat on your artisan bike in Brooklyn? Soup!
Feb 20, 2013
Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
3
Millennials likely to take debt to their graves
Jan 31, 2013
A new study suggests Gen Y borrowers shows their repayment patterns don’t match up with past generations. (And that’s not a good thing.)
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For Millenials, it's time to take charge
Sep 24, 2012
Millenials have been dealt a bad financial hand. Experts share a few tips to make it better.
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Green generation grows up
Jun 20, 2012
Many inspired by the first Rio Earth Summit 20 years ago were just kids then. Now they are leading a new generation into the fold.
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Millennials less likely to be brand loyal
May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
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'Boomerang Kids' are helping out financially
Mar 15, 2012
Forty percent of 18- to 24-year-olds live at home. It makes financial sense, and most kids and their parents don’t even mind.
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Generation C: A new demographic label for marketers
Feb 24, 2012
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
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The surprising appeal of solo living
Feb 13, 2012
The idea of living alone often conveys loneliness and isolation. But with more and more Americans living alone, author Eric Klinenberg argues that solo living is both enjoyable and economically beneficial.
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Flip flops and Facebook breaks, the Millennial Generation invades the workplace
Mar 4, 2011
Maybe you've heard about the Millennial Generation invading offices with their flip flops and their Facebook breaks? In our guest blog post, Reena...
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