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merchandising

Predicting Apple's next big move

Nov 20, 2014
The stories we're reading - and numbers we're watching - Thursday.
Posted In: apple, disney, merchandising, Beats by Dre

Everything is branding: Four more weird partnerships

Oct 9, 2014
Lego and Shell are strange bedfellows, but they're far from the strangest.
Posted In: marketing, merchandising, sponsorship

Ahh... The scent of alma mater...

Jun 24, 2013
Notre Dame is the latest school to market its own fragrance.
Posted In: perfume, smells, college, university, merchandising, notre dame

Tolkien's estate battles over 'Hobbit' rights

Nov 28, 2012
The issue isn't "Hobbit" action figures and merchandise, but intangible uses like a Hobbit ringtone.
Posted In: copyright, merchandising, film, The Hobbit