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Generation C: A new demographic label for marketers

Feb 24, 2012
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
Posted In: advertising, marketing, Millennial Generation, Generation C

How much is your online data worth?

Feb 23, 2012
The White House is proposing new online privacy rules. But one analyst tells us, advertisers aren't all that interested in who you really are.
Posted In: online advertising, online, web privacy, digital life, marketing

Product placement gets the red carpet treatment

Feb 13, 2012
The website Brandchannel's annual Product Placement Awards highlight brand cameos in the year's top films. And as Brandchannel's Abe Sauer says, the purpose of product placement isn't only about the cash.
Posted In: product placement, marketing, advertising

Damien Hirst kicks off latest mega art sale

Jan 12, 2012
British artist Hirst made millions in a 2008 auction. His latest marketing drive features a global gallery sale of his “Spot Paintings.”
Posted In: art, Damien Hirst, marketing

CES: Ad agencies invade the geek playground

Jan 10, 2012
For marketers this year, the Consumer Electronics Show is the place to be.
Posted In: Consumer Electronics Show, CES, advertising, marketing

Mid-day Extra: Why we think "best of" lists are the best

Dec 22, 2011
The end of the year brings all kind's of top ten, top 100 and best of 2011 lists -- but what kind of value do we get out of them?
Posted In: 2011, marketing, branding

Audubon Society hopes to fly high with rebrand

Nov 24, 2011
So, how to appeal to a new generation of bird watcher? The Audubon Society goes for a rebrand.
Posted In: Audubon Society, birds, marketing

Airbnb is sorry enough to give you a $50,000 guarantee

Aug 2, 2011
Airbnb, the travel start-up that matches travelers with people looking to rent their home or apartment, is fending off a recent rash of really bad...
Posted In: airbnb, marketing, rental, Travel, Web Culture

A slice of pizza with a side of flattery

Oct 13, 2010
This final note today. We saw an article about this, a pizza chain in England this morning. Apparently, it's hired a trained classical actor to...
Posted In: employee training, marketing, Marketplace Players, pizza

The NFL is trying to get 'em while they're young

Sep 23, 2010
Between the chips and beer, you might want to stick some juice boxes and Cheerios before settling in to watch the game....
Posted In: business of sports, children, football, kids, marketing, NFL

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