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Pepsi to launch Twitter music campaign

May 30, 2012
In an effort to revive their brand image and win back market share from Coke, Pepsi is launching a new, hip partnership with Twitter that will include free songs for download and live-streaming music concerts.
Posted In: marketing, Pepsi, Twitter, Music

Ford finds a market beyond cars

May 25, 2012
Ford's blue oval logo and pick-up truck slogan fuels sales of licensed products from Hot Wheels toys to girls’ T-shirts.
Posted In: Ford, marketing, logo, toys

Millennials less likely to be brand loyal

May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
Posted In: branding, brand loyalty, shopping, marketing, Millennial Generation

Company logos expand into sonic realm

May 1, 2012
Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
Posted In: branding, audio, Music, sound, marketing

Toilet paper giant tries Facebook ad campaign

Apr 24, 2012
Bathroom humor reigns as Kimberly-Clark hosts a Facebook contest to select a nickname for its Cottonelle Fresh Care adult wet wipes.
Posted In: marketing, toilet paper

When a movie gets no promotion

Apr 19, 2012
It's one way to market a movie, but it doesn't seem like it's building for success. The forthcoming Miley Cyrus movie called "LOL," according to the L.A. Times, will have no marketing budget to speak of and will be released first in just seven cities.
Posted In: Entertainment, Lionsgate, film, marketing

How Cuties marketed Mandarin oranges from fruit to brand

Apr 2, 2012
Smithsonian.com blogger Sarah Rich talks about how those little, seedless Mandarin oranges became a ubiquitous brand.
Posted In: Food, oranges, fruit, marketing

The 'Hunger Games' hard sell

Mar 22, 2012
The books are best sellers, and the movie is on track to blow out the box office. But lining up marketing partners is a bigger challenge.
Posted In: marketing, movies, Hunger Games

Facebook announces its mobile marketing plan

Mar 1, 2012
Marketers descended on Facebook's first one-day conference yesterday to find out what the social network has in store. Facebook announced that for the first time its getting into mobile marketing.
Posted In: Facebook, mobile, marketing

Generation C: A new demographic label for marketers

Feb 24, 2012
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
Posted In: advertising, marketing, Millennial Generation, Generation C

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