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Lego builds big profits on new girls' toys line

Aug 31, 2012
Despite criticism for perpetuating gender stereotypes, the Danish toy maker's first half-year sales were up 24 percent.
Posted In: lego, marketing

The latest Olympic star: Kinesio tape

Aug 13, 2012
Olympic athletes helped increase sales of colorful therapeutic tape.
Posted In: kinesio tape, Health, marketing, athletes, Olympics 2012

How much for this gold-winning Olympian?

Aug 6, 2012
One sports agent talks about what can bring an athlete big bucks -- and what won't.
Posted In: Olympics, athletes, marketing

Brand ink: Companies explore tattoo marketing

Jul 5, 2012
Tattoo giveaways are cropping up as the latest trend in brand marketing. Unlike free T-shirts or hats with brand images, in this case the logo stays -- forever.
Posted In: tattoos, marketing, HBO

Marketers start to make sense of Big Data

Jun 26, 2012
Online travel site Orbitz offers pricier hotels to Apple computer users after data shows they tend to pay more than Windows PC owners.
Posted In: advertising, marketing, apple

Merck under fire for marketing meds to kids

Jun 21, 2012
Merck's use of cartoon animals from “Madagascar 3” prompts complaint that grape-flavored Claritin allergy medicine could be confused for candy.
Posted In: marketing, claritin, merck, madagascar

Can Nokia's freebies build brand loyalty?

Jun 15, 2012
Nokia puts giveaways to the test with free smartphones for first-year students at Seton Hall University.
Posted In: nokia, marketing, Tech

Abraham Lincoln: Celebrity pitchman

Jun 7, 2012
Honestly, could there be a better pitchman than Abe Lincoln? The upcoming release of the film "Abraham Lincoln: Vampire Hunter" is just the latest idea to cash in on the 16th president.
Posted In: movies, abraham lincoln, marketing

Movie studios diversify summer line-ups

Jun 7, 2012
It’s summer movie season which means it’s the time for big-budget, action-adventures. But summer can also spell success for movies that ignore the desires of teenage boys.
Posted In: movies, summer, Blockbuster, marketing

Pepsi to launch Twitter music campaign

May 30, 2012
In an effort to revive their brand image and win back market share from Coke, Pepsi is launching a new, hip partnership with Twitter that will include free songs for download and live-streaming music concerts.
Posted In: marketing, Pepsi, Twitter, Music

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