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For some businesses, words can't express what they do

Oct 23, 2012
From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.
Posted In: marketing, advertising, brands

'Old-fashioned' has lost its chic for Wendy's

Oct 11, 2012
The hamburger chain is updating its logo and look for the first time in 30 years, trying to rise above its fast-food competitors when fast food has lost some of its appeal.
Posted In: wendy's, fast food, marketing, logo

Ford executive on marketing to today's youth

Sep 18, 2012
Mark Fields is one of several Ford executives cruising through American cities today in a 2013 Ford Fusion hybrid. He takes Kai for a spin to talk about the youth market, social media, and Ford's future.
Posted In: Ford, automobile, marketing

Golf tries to bring players back on course

Sep 17, 2012
Long a staple of business networking, golf is on the decline. It's lost five million players in the last 10 years, but now it's making some changes to bring golfers back to the course.
Posted In: Golf, marketing

What's the value of 'trending'?

Sep 5, 2012
Some pay to have their their views considered as hot topics on Twitter, but what do they get for their money?
Posted In: Twitter, marketing

Lego builds big profits on new girls' toys line

Aug 31, 2012
Despite criticism for perpetuating gender stereotypes, the Danish toy maker's first half-year sales were up 24 percent.
Posted In: lego, marketing

The latest Olympic star: Kinesio tape

Aug 13, 2012
Olympic athletes helped increase sales of colorful therapeutic tape.
Posted In: kinesio tape, Health, marketing, athletes, Olympics 2012

How much for this gold-winning Olympian?

Aug 6, 2012
One sports agent talks about what can bring an athlete big bucks -- and what won't.
Posted In: Olympics, athletes, marketing

Brand ink: Companies explore tattoo marketing

Jul 5, 2012
Tattoo giveaways are cropping up as the latest trend in brand marketing. Unlike free T-shirts or hats with brand images, in this case the logo stays -- forever.
Posted In: tattoos, marketing, HBO

Marketers start to make sense of Big Data

Jun 26, 2012
Online travel site Orbitz offers pricier hotels to Apple computer users after data shows they tend to pay more than Windows PC owners.
Posted In: advertising, marketing, apple

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