Mar 22, 2013
An unusual marketing partnership with Marriott for an upcoming film about baseball legend, Jackie Robinson has some wondering -- why?
Feb 26, 2013
As ads shrink to fit our mobile screens, are they still effective?
Feb 20, 2013
Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Feb 18, 2013
Did you spot any sales using presidents to hawk their wares? Ever wonder if that's... legal?
Jan 11, 2013
Space is becoming a popular theme for advertisers.
Jan 4, 2013
A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.
Nov 28, 2012
The Obama administration is using #My2K to raise awareness about middle-class tax increases.
Nov 19, 2012
Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.
Oct 31, 2012
Companies walk a fine line between compassion and commercialism when it comes to disasters.
Oct 23, 2012
From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.