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Marketers turn to the 'final frontier'

Jan 11, 2013
Space is becoming a popular theme for advertisers.
Posted In: advertising, marketing, Axe, space

How feelings of deprivation affect consumer behavior

Jan 4, 2013
A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.
Posted In: deprivation, scarcity, marketing

Obama tries a hashtag to avoid the fiscal cliff

Nov 28, 2012
The Obama administration is using #My2K to raise awareness about middle-class tax increases.
Posted In: hashtag, Twitter, marketing, fiscal cliff, Barack Obama

Other businesses pile on to Black Friday, the event

Nov 19, 2012
Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.
Posted In: Retail, advertising, marketing, Black Friday

Sandy as marketing tool

Oct 31, 2012
Companies walk a fine line between compassion and commercialism when it comes to disasters.
Posted In: Hurricane Sandy, marketing

For some businesses, words can't express what they do

Oct 23, 2012
From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.
Posted In: marketing, advertising, brands

'Old-fashioned' has lost its chic for Wendy's

Oct 11, 2012
The hamburger chain is updating its logo and look for the first time in 30 years, trying to rise above its fast-food competitors when fast food has lost some of its appeal.
Posted In: wendy's, fast food, marketing, logo

Ford executive on marketing to today's youth

Sep 18, 2012
Mark Fields is one of several Ford executives cruising through American cities today in a 2013 Ford Fusion hybrid. He takes Kai for a spin to talk about the youth market, social media, and Ford's future.
Posted In: Ford, automobile, marketing

Golf tries to bring players back on course

Sep 17, 2012
Long a staple of business networking, golf is on the decline. It's lost five million players in the last 10 years, but now it's making some changes to bring golfers back to the course.
Posted In: Golf, marketing

What's the value of 'trending'?

Sep 5, 2012
Some pay to have their their views considered as hot topics on Twitter, but what do they get for their money?
Posted In: Twitter, marketing

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