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Dove hires a forensic artist to show how wrong a woman's self-perceptions can be (Video)

Apr 17, 2013
The video shows women describing themselves as they see themselves and then pairs that drawing with how others perceive them.
Posted In: Dove, women, video, marketing

Maine lobster could get a marketing boost

Apr 10, 2013
The lobster industry in Maine has proposed higher fees in order to spend big bucks on advertising. Some lobstermen say that’s a waste of money, but others hope it will increase demand.
Posted In: maine, lobster, marketing, Food

42 the movie: A legendary baseball star and a luxury hotel chain?

Mar 22, 2013
An unusual marketing partnership with Marriott for an upcoming film about baseball legend, Jackie Robinson has some wondering -- why?
Posted In: movie, marketing

Block that pop-up! Why mobile ads don't work

Feb 26, 2013
As ads shrink to fit our mobile screens, are they still effective?
Posted In: mobile apps, mobile, advertising, marketing

Wine in a box? Soup in a pouch? A brief history

Feb 20, 2013
Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Posted In: marketing, branding

Why President's Day sales don't picture Ronald Reagan

Feb 18, 2013
Did you spot any sales using presidents to hawk their wares? Ever wonder if that's... legal?
Posted In: marketing, presidents

Marketers turn to the 'final frontier'

Jan 11, 2013
Space is becoming a popular theme for advertisers.
Posted In: advertising, marketing, Axe, space

How feelings of deprivation affect consumer behavior

Jan 4, 2013
A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.
Posted In: deprivation, scarcity, marketing

Obama tries a hashtag to avoid the fiscal cliff

Nov 28, 2012
The Obama administration is using #My2K to raise awareness about middle-class tax increases.
Posted In: hashtag, Twitter, marketing, fiscal cliff, Barack Obama

Other businesses pile on to Black Friday, the event

Nov 19, 2012
Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.
Posted In: Retail, advertising, marketing, Black Friday

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