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Company logos expand into sonic realm
May 1, 2012
Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
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Toilet paper giant tries Facebook ad campaign
Apr 24, 2012
Bathroom humor reigns as Kimberly-Clark hosts a Facebook contest to select a nickname for its Cottonelle Fresh Care adult wet wipes.
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When a movie gets no promotion
Apr 19, 2012
It's one way to market a movie, but it doesn't seem like it's building for success. The forthcoming Miley Cyrus movie called "LOL," according to the L.A. Times, will have no marketing budget to speak of and will be released first in just seven cities.
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How Cuties marketed Mandarin oranges from fruit to brand
Apr 2, 2012
Smithsonian.com blogger Sarah Rich talks about how those little, seedless Mandarin oranges became a ubiquitous brand.
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The 'Hunger Games' hard sell
Mar 22, 2012
The books are best sellers, and the movie is on track to blow out the box office. But lining up marketing partners is a bigger challenge.
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Facebook announces its mobile marketing plan
Mar 1, 2012
Marketers descended on Facebook's first one-day conference yesterday to find out what the social network has in store. Facebook announced that for the first time its getting into mobile marketing.
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Generation C: A new demographic label for marketers
Feb 24, 2012
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
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How much is your online data worth?
Feb 23, 2012
The White House is proposing new online privacy rules. But one analyst tells us, advertisers aren't all that interested in who you really are.
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Product placement gets the red carpet treatment
Feb 13, 2012
The website Brandchannel's annual Product Placement Awards highlight brand cameos in the year's top films. And as Brandchannel's Abe Sauer says, the purpose of product placement isn't only about the cash.
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Damien Hirst kicks off latest mega art sale
Jan 12, 2012
British artist Hirst made millions in a 2008 auction. His latest marketing drive features a global gallery sale of his “Spot Paintings.”
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