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Merck under fire for marketing meds to kids
Jun 21, 2012
Merck's use of cartoon animals from “Madagascar 3” prompts complaint that grape-flavored Claritin allergy medicine could be confused for candy.
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Can Nokia's freebies build brand loyalty?
Jun 15, 2012
Nokia puts giveaways to the test with free smartphones for first-year students at Seton Hall University.
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Abraham Lincoln: Celebrity pitchman
Jun 7, 2012
Honestly, could there be a better pitchman than Abe Lincoln? The upcoming release of the film "Abraham Lincoln: Vampire Hunter" is just the latest idea to cash in on the 16th president.
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Movie studios diversify summer line-ups
Jun 7, 2012
It’s summer movie season which means it’s the time for big-budget, action-adventures. But summer can also spell success for movies that ignore the desires of teenage boys.
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Pepsi to launch Twitter music campaign
May 30, 2012
In an effort to revive their brand image and win back market share from Coke, Pepsi is launching a new, hip partnership with Twitter that will include free songs for download and live-streaming music concerts.
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Ford finds a market beyond cars
May 25, 2012
Ford's blue oval logo and pick-up truck slogan fuels sales of licensed products from Hot Wheels toys to girls’ T-shirts.
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Millennials less likely to be brand loyal
May 11, 2012
A new study finds that millennials -- people between the ages 18-34 -- believe it's important to the get lowest price when shopping, which means giving up on brands they're loyal to.
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Company logos expand into sonic realm
May 1, 2012
Audio branding is moving beyond television and electronics into banks and appliances as companies seek to build consumer allegiance through sound.
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Toilet paper giant tries Facebook ad campaign
Apr 24, 2012
Bathroom humor reigns as Kimberly-Clark hosts a Facebook contest to select a nickname for its Cottonelle Fresh Care adult wet wipes.
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When a movie gets no promotion
Apr 19, 2012
It's one way to market a movie, but it doesn't seem like it's building for success. The forthcoming Miley Cyrus movie called "LOL," according to the L.A. Times, will have no marketing budget to speak of and will be released first in just seven cities.
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