Aug 2, 2013
The handheld, sandwich-like pastry is relaunching with healthier, higher-quality ingredients to appeal to millennials.
Jul 29, 2013
Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.
Jul 4, 2013
On this Independence Day, we check in on our "national brand."
Jun 25, 2013
A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Jun 17, 2013
You could say 'Man of Steel' had a super weekend. That’s thanks in part to some niche marketing. Warner Bros. Studios targeted Christian moviegoers.
Jun 11, 2013
The constant pressure from investors for companies to grow their profits means they have to grow their sales to you. Plus, it's cheaper to try to sell more to you than find new customers.
Jun 3, 2013
In the U.S., corporations pay big money to put their names on sports stadiums and other venues. Now there's a proposal to rename stops on the London subway. The idea is to raise money for the subway system and reduce fares.
May 31, 2013
Lebron James and the Miami Heat are fighting to get back to the NBA Finals. But the Eastern Conference championship series will also be noteworthy for its playoff T-shirts.
May 6, 2013
Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
May 3, 2013
There is no shortage of interest groups trying to catch the attention of the president and White House advisers, but it can be a tough slog. A look at the unexpected ways lobbyists go about pitching the president.