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Forget Mad Men -- the math men are in charge

Jul 29, 2013
Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.
Posted In: advertising, marketing, big data

Brand USA: How America's economic performance promotes the brand

Jul 4, 2013
On this Independence Day, we check in on our "national brand."
Posted In: marketing, branding

How not to get hit by a train

Jun 25, 2013
A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Posted In: marketing, viral marketing, advertising, ad campaign

Man of Steel: It's a bird, it's a plane...no, it's Jesus?

Jun 17, 2013
You could say 'Man of Steel' had a super weekend. That’s thanks in part to some niche marketing. Warner Bros. Studios targeted Christian moviegoers.
Posted In: movies, marketing, religion, hollywood

For companies to grow, they have to sell you more

Jun 11, 2013
The constant pressure from investors for companies to grow their profits means they have to grow their sales to you. Plus, it's cheaper to try to sell more to you than find new customers.
Posted In: marketing, sales

Name that Tube stop

Jun 3, 2013
In the U.S., corporations pay big money to put their names on sports stadiums and other venues. Now there's a proposal to rename stops on the London subway. The idea is to raise money for the subway system and reduce fares.
Posted In: London, Tube, Transportation, sponsorship, marketing

The NBA's battle of the T-shirts

May 31, 2013
Lebron James and the Miami Heat are fighting to get back to the NBA Finals. But the Eastern Conference championship series will also be noteworthy for its playoff T-shirts.
Posted In: NBA, marketing, Sports

Spanish ad has a secret message only kids can see (video)

May 6, 2013
Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
Posted In: marketing, viral marketing, advertising, advertisements, children

How lobbyists get the attention of the White House

May 3, 2013
There is no shortage of interest groups trying to catch the attention of the president and White House advisers, but it can be a tough slog. A look at the unexpected ways lobbyists go about pitching the president.
Posted In: white house, lobbying, special interests, marketing

Dove hires a forensic artist to show how wrong a woman's self-perceptions can be (Video)

Apr 17, 2013
The video shows women describing themselves as they see themselves and then pairs that drawing with how others perceive them.
Posted In: Dove, women, video, marketing

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